Market rate survey · Attorney web & video
Every price below is published by the vendor or reported by their own clients. Nothing here is an estimate. Click any name and check it yourself — that is the point of this page.
Sorted low to high, including vendors that cost far less than we do. A comparison that only shows expensive competitors isn't a comparison. The two middle columns are what matters: a cinematic scroll-driven site, and original film of you. Read down them.
| Vendor | Cinematic scroll site |
Original film of you |
Price |
|---|---|---|---|
| HeyGenSelf-serve AI avatar tool with law-firm templates | ○ | ◐avatar, not film | $29–49per month · published |
| Denver Legal MarketingAttorney video packages, on-location interview shoot | ○ | ● | $999–3,000+by package · published |
| LegalPeelLaw firm websites, Starter through Authority tiers | ○ | ○ | $2,500–8,000+build · published |
| PaperStreet — EssentialsTemplate-based law firm site, first-year total | ○ | ○ | $3,000–5,000build · published |
| GisteoAI cinematic video production, 60 seconds | ○ | ◐AI, generic | from $3,500per 60s · published |
| PaperStreet — PlusSemi-custom: custom home page, template subpages | ○ | ○ | $9,500–15,000build · published |
| Grow LawCustom law firm website, bundled with SEO or PPC | ○ | ○ | $11,176+ $499/mo · published |
| This offerCinematic scroll site built around three original films of you | ● | ● | $995per month · $10,945 first year · $79/mo after |
| Diamond Studios — AI DoublePhotorealistic AI likeness + cloned voice, PI ad campaign | ○ | ●AI likeness | $15,000per campaign · published |
| CrispThe category leader in legal brand video. Publishes no prices | ○ | ● | $15,000client-reported, video only review |
| PaperStreet — CustomFully custom law firm website design | ○ | ○ | $18,000–25,000build · published |
| UtsuboAward-tier studio. "Custom design, GSAP animation" entry tier | ● | ○ | $30,000–60,000site only · published |
| Metabole StudioFull-page scroll-driven project, their published band | ● | ○ | €25,000–60,000site only · published |
| RamotionPublished rate card: website design, roughly 7 pages | ◐ | ○ | $45,000design only · published |
| Locomotive · Studio FreightAward-circuit studios. Budget declared on their Awwwards profiles | ● | ○ | $100,000+declared minimum · published |
Read the two middle columns again. Every vendor above fills one or the other. The video houses don't build the site. The award studios don't shoot you. The legal web agencies do neither — a fully custom law firm site at $18,000–25,000 contains no film of the attorney at all.
One row on this sheet fills both columns, and it is not the most expensive one.
Feature-film technique — a slow orbit around a subject, cinematic lighting, a person filmed the way a studio films a lead actor — has always been priced out of reach for a practice your size. It required a motion-control robot, a blacked-out stage, and a crew for the day.
We built a proprietary production pipeline that leverages AI to produce that footage at feature-film quality, with your likeness held consistent across every frame, and a proprietary method for embedding it into a 3D scroll-driven website — where the film advances as your visitor scrolls, instead of sitting in a box waiting to be played. That combination did not exist at any price two years ago. We are bringing it to the United States, and to American law firms first.
For a solo practitioner or a small firm, that means arriving on screen with the production value of a national brand. A prospect who has already opened four attorney websites this morning remembers yours. The site is sophisticated, effortless to navigate, fast on a phone — and it argues for your credibility before you have said a word.
And right now, you would be the only one. Before quoting anyone, we inspected the delivered source code of roughly seventy US law firm websites — the award directories, the industry "best of" lists, and the elite litigation firms. The scroll-animation libraries that make a site cinematic either load, or they don't:
Not one of them is running what is on this page. A handful come close on one half or the other — a firm with real commissioned footage sitting on a static page, or an ambitious animated site with no film in it anywhere. None combines both.
That window stays open until your competitors find someone who can do this. Today, in the United States, that list is short.
Most firms take the monthly. It is how the rest of your marketing is already billed, and it means the build is never a five-figure decision made on a single signature. The first year is a twelve-month term either way — that is what pays for the build. Month-to-month cancellation begins after it, once the site is yours outright.
The build is done and paid for, so the price drops to keeping it live: hosting, security, backups, SSL and uptime monitoring, plus minor content edits. No new term and no renewal commitment — it continues month to month, and from this point you can cancel any time with 30 days' notice.
The first year includes the cinematic site, three original films of you, hosting, security and backups, unlimited content edits, and a new film every quarter — four more by the time the year is out, so the site is never the one a prospect saw last time.
Compare the first year honestly. Grow Law publishes $11,176 upfront plus $499 a month for a custom law firm website — $17,164 in year one, with no video of you in it.
The same year here is $11,940 monthly, or $10,945 paid upfront. Roughly two-thirds of the price, with three films and a cinematic site.
Then compare year two. Their $499 a month keeps running: $5,988 a year, every year. Ours drops to $79 — $948. The gap widens every year you keep the site.
A full year at $11,940 comes in under the two firms that sell attorneys original video and no website at all — Diamond Studios at $15,000 and Crisp at a client-reported $15,000 — and well under a fully custom law firm website from PaperStreet at $18,000–25,000, which includes no video whatsoever.
The scroll-driven craft on its own starts at $30,000 from the studios that publish a number for it, and the three studios at the top of that circuit declare minimums over $100,000. Until now that was simple arithmetic, not taste — which is why no US law firm has ever owned one.
AI production is what moved that line. A 360° orbit around a subject used to mean a motion-control robot at $5,000 a day, a blacked-out stage, and a crew at $3,000–8,000 more. The same shot is now a rendering cost. Nothing about the craft got cheaper to design — the filming did, and that is the entire reason this price exists.
What your firm ends up holding is a six-figure-calibre digital asset: the site prospects remember after the consultation, the one that keeps clients on the page and brings them back — and a first impression not one attorney you compete with can put in front of them.